Visual Assets Engineered for Brand Advocacy & Communication Strategy.
Environmental Branding & Advocacy
Community Advocacy Mural
Mural for College of LSA University of Michigan
Community Advocacy: Commissioned by the University of Michigan (LSA) to design a high-profile mural celebrating the university’s commitment to literary excellence and the building of vibrant, healthy communities.
Institutional Stewardship Assets
Donor Stewardship Journal
Cover art for Alumni Association journal, University of Michigan
Brand Stewardship: Commissioned by the University of Michigan’s College of LSA to design a custom journal presented as a signature gift for major donors.
Blended bold visual storytelling with academic prestige to create a cover that feels both significant and personal, echoing the university’s mission for a global audience of supporters.
High-Conversion Publication Design
Performance Publication Design
Cover art for book in print Saint-Soldier
Book Cover Design: Commissioned by the publisher to capture the essence of a manuscript through high-impact visuals designed to stop a browser and close the sale.
- Designed for the “crowded shelf,” creating a spine that pulls the eye from across the room and a front cover that demands a browser stop and take notice.
- Balanced beauty with persuasion, crafting a back cover that invites the reader in, giving them exactly enough story and aesthetic to move them from the shelf to the register.
- Managed every technical detail with an artist’s eye, ensuring that even the most rigid printing rules and barcodes served the overall elegance and professional polish of the final piece.