Art Informed by Data

Certified Search & Analytics expert providing high-fidelity visual assets for Google Ad campaigns. I don’t just create art; I create assets designed to perform in the AdWords auction.

Certifications and Experience

Google Analytics

Data-driven Communications Specialist with GA4 certification, specializing in bridging the gap between high-impact storytelling and measurable digital performance. I transform audience data into actionable insights to optimize cross-channel content strategy and improve engagement.

  • GA4 Reporting & Analysis: Building custom dashboards and reports to translate complex audience data into actionable campaign insights.
  • Strategic Content Optimization: Leveraging user behavior metrics to refine messaging and improve engagement across web, social, and email channels.
  • Technical Tracking: Managing event-based tracking (GTM) for accurate ROI measurement.

Google AD Manager

Certified Communications Specialist trained in Google Ad Manager to support digital inventory and campaign execution. I bridge the gap between creative assets and technical delivery, ensuring ads are trafficked correctly and perform as intended.

  • Ad Trafficking Support: Assisting with the end-to-end setup of display and mobile ad creatives to ensure seamless delivery and technical compliance.
  • Inventory Monitoring: Manage ad units and placements within GAM to maintain healthy fill rates and site performance.
  • Delivery Reporting: Utilizing GAM’s reporting tools to track campaign impressions and clicks, helping stakeholders understand basic delivery health.

Online Shopping

Communications Specialist with training in e-commerce backend management, including platforms like BigCommerce. Adept at bridging the gap between brand storytelling and digital storefront operations by managing product data and optimizing the customer journey. My focus is on high-quality online shopping experience through consistent content updates and shopping advertising.

  • Product & Content Management: Facilitating the upload and organization of digital inventory, ensuring accurate product descriptions, metadata, and visual assets.
  • Storefront Optimization Support: Assisting with backend configurations to improve the user experience, from category structure to promotional banner placement.
  • E-commerce Performance Monitoring: Tracking basic sales metrics and customer behavior within the platform to help inform communication and promotional strategies.